Welch's Fruit Snacks are, traditionally, a children's snack. In reality, everyone is eating them too — especially parents, who have been coming up with elaborate ways of stealing their kid's fruit snacks for years.

Banking on that insight, we created a children's book to make it easier for parents to tell their kids that sometimes, it's not stealing, because they need those fruit snacks just as much as kids do.

The book was sold at the Welch's website and had a built-in secret spot to stash fruit snacks. We also enlisted Kristin Chenoweth for the audiobook version.