Bárbara Reis is a
Senior Brand Strategist and chronically online person.
She has been surfing the web in search of insightful, culturally-relevant narratives for brands in creative-centered ad agencies since 2018, working for clients like C&A, Mercado Libre, Popeyes Louisiana Kitchen and Welch's Fruit Snacks.
She has collaborated with Latam and US-based teams on local, regional and global work, and has a lot of heart for purposeful campaigns, clever puns, fan culture, pretty slides and indie rock.
the story so far
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the story so far 〰️
GUT Miami
2022 – Current
Since mid-2022, I have worked remotely with Global and US teams on the creative strategy for brands such as Stella Artois, Welch's Fruit Snacks, NotCo and Vital Farms. I was promoted to Senior Strategist in July 2023.
Over the past two years, I have also become very active in New Business pitches, contributing significantly to the thinking that led to gains such as Welch's Fruit Snacks and Progressive Insurance.
GUT São Paulo
2020 – 2022
I entered GUT as a Content Strategist and, overtime, made a much anticipated transition to brand work under the leadership of other brilliant Strategists.
In my first year as Content Strategist, I was instrumental in the making of the Grand Prix winner digital Pride campaign for Mercado Libre, Feed Parade (2020).
As a Brand Strategist, I was the one responsible for the Effie-winning launch campaign for Popeyes’s The Sandwich in Brazil, unlocking the insight that led us to harness the power of the brand's niche fandom in the country. I also contributed with both Brand and Content strategy for Cannes Lion and Effie-winning projects such as Mercado Libre's New Iconic Kisses (2021) and Files of Freedom (2022).
Wieden + Kennedy SP
2019 - 2020
At Wieden + Kennedy's São Paulo office, I was part of a small team of 2 researchers responsible for manually selecting culturally-relevant Facebook Groups for Meta's 2019 Groups campaign. Across 3 months, we sped through a painstaking selection and trial process with multiple touchpoints, leading to award-winning creative executions.
I also worked as Social Media Strategist for major retail chain C&A, being responsible for the establishment of their new brand platform, Muito Eu, as well as the social strategy, creative briefings and social media management for their multiple digital campaigns.
Tribal Worldwide
2018 - 2019
In my very first role in the advertising industry, I worked for Maquiagem Natura, one of Brazil's biggest beauty brands. As a Social Media Analyst in a very small team, I had a hybrid role of Content Strategist, Copywriter and Content Producer, being present in the making of the brand's social media content from planning (to writing, and capturing, and briefing Creative Directors…) to posting.